Business Portrait should prompt to looking at you, encourage conversation with you, to make viewer want to meet with you, feel the same emotion or at least smile to you in response, so not to remain indifferent.
At the same time, Business Portrait must be technically perfect and best adapted for use in social networks, communicators, instant messengers, corporate profiles, etc.
Therefore, we have identified the key characteristics and quality criteria of modern Business Portrait, which we control during the shooting and post-processing:
"Lookability"
is a subjective assessment of a photo’s ability to attract attention
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Your emotion and facial expression
only natural and sincere emotions that emphasize naturalness, confidence, professionalism, openness. No "fake smile"
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Viewer's emotion
that arises when viewing your photo. The ability of photography to draw attention and make viewer want to look at it again.
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Eyes look only into the lens
eyes is the mirror of the soul, and the main element in the photo! The farther you look from the lens, the less connection there will be with your interlocutors
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Maximum of reality
your photo should match your current appearance, status and age, and the amount of post-processing should be minimal. Excessive use of "Faceup" -like applications and filters - removes reality and adequate perception of you, and as a result, reduces the level of trust.
“Headshot” style
it is a close-up portrait from the chest and above
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Composition
close-up, appropriate cropping and position in the frame, a good angle
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Posture
posture, body rotation, angle, head tilt, body part position, etc.
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Lighting setup
correctly selected lighting setup that makes the photos three-dimensional, emphasizes or hides certain details
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Background
monochromatic or gradient, as blurred as possible, should complement your style and not distract.
Technical quality
perfect photo specifications for any type of use
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Sharpness and clarity
focus point on the eyes, clarity and sharpness of all important details, no blur and noise
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Colors
correct reproduction of skin tone, correct exposure, brightness, contrast
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Nothing excessive in the frame
no excessive elements on the background and clothes, nothing should distract attention
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Adaptability
for the best appearance in social networks, communicators, instant messengers and corporate profiles, we adapt each photo individually according to resolution, aspect ratio and orientation, cropping, sharpness, etc.
Corporate style
for group orders, we meet compliance with the uniform requirements for the style of the whole team
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Brand book
compliance of photos of all your employees with the uniform corporate style, color scale and other requirements
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Compositional stylistics
equal size, cropping, posing and position in the frame of each employee
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Lighting setup
single lighting setup, the same backgrounds, interiors
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Corporate symbols
it is possible to use branded backgrounds, clothes and accessories.